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They were never meant to.
They’re here for the moment your hands hold them.
For the breath you take when you see them.
For the feeling you can’t quite put into words.
Flowers don’t live forever because they’re not supposed to sit on a shelf and be forgotten.
They are designed to be felt—right now.
The morning of your wedding.
The hug you didn’t expect.
The “just because” that meant everything.
The goodbye that needed softness.
They open, they bloom, they fade…
just like the moments that matter most.
And that’s why they’re powerful.
Because they remind you to be present.
To feel it fully.
To not miss it.
Flowers aren’t about how long they last.
They’re about how deeply they’re felt while they’re here.
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I knew I was capable of more.
I didn’t just want to arrange flowers — I wanted to design, to create, to make people feel something.
Then came peak season.
The challenge?
Sell all the stock.
No waste. No leftovers. No “that’ll do.”
So I stepped up.
I pushed myself creatively, designed with intention, and focused on what people really wanted.
And I didn’t just sell the stock…
I sold out — and then some.
That was the moment I proved to myself:
I wasn’t just a florist.
I was a designer. A creator. A businesswoman who makes things happen.
📍Julie Nicholas Florist - Shrewsbury Shropshire Uk 🇬🇧
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It was more a realisation that I didn’t want to be a stay-at-home mum full time — not because there’s anything wrong with that, but because I needed something that was mine too. Something creative. Something I could build.
So I just started.
In my kitchen.
No fancy setup. No business plan. Just a love for flowers and the decision to give it a go.
And from there, it slowly grew.
One arrangement turned into another. One order became weddings. Weddings became a business. And over time, I taught myself everything I needed to know while raising four children and building life alongside my husband.
Now, 20-odd years later, I’m an established florist in Shrewsbury, Shropshire — still self-taught, still hands-on, still completely in love with what I do.
It didn’t happen overnight.
It happened because I started anyway.
Julie 🫶🏻
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You did the flowers for my sisters funeral they were absolutely perfect xxx
I remember you doing it at home and from then to now your talent with flowers are amazing
Your flowers are always so beautiful x
your investment is carefully split to create something beautiful, fresh, and delivered with care.
Here’s how it works:
• VAT – removed straight away (this goes to the government)
• Labour – time, skill & design expertise to create your flowers
• Sundries – wrapping, boxes, ribbons, water sources & materials
• Delivery – fuel, time & ensuring your flowers arrive perfectly
What’s left… is the actual flower spend 🌿
And that’s why florist flowers are so different from supermarket bunches.
You’re not just paying for stems.
You’re investing in:
✨ Design
✨ Quality
✨ Care
✨ Experience
We don’t just “put flowers together”…
we create something that makes someone feel something 💜
If you’ve ever wondered why floristry costs what it does — this is why.
And if you value quality, service and beautiful design…
you’re exactly the kind of client we love working with.
Save this so you understand your flower investment 🌸
or send it to someone who thinks flowers are “just flowers” 👀
🫶🏻
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I’ve always been drawn to art, colour, and creating something beautiful from nothing.
My first real taste of floristry came working in a flower shop. That’s where it clicked — the textures, the scents, the way flowers can completely change how a space feels… and how people feel in it.
I wanted to be creative, use my hands. I wanted something that was mine, something I could grow, build, and pour myself into.
Flowers gave me that.
What started as curiosity quickly became passion — designing arrangements, learning how blooms work together, and realising this wasn’t just “a job”… it was a craft I genuinely loved.
And that’s how I ended up here — still creating, still learning, still completely obsessed with what flowers can do.
📍Shrewsbury Shropshire Uk 🇬🇧
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