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I knew I was capable of more.
I didn’t just want to arrange flowers — I wanted to design, to create, to make people feel something.
Then came peak season.
The challenge?
Sell all the stock.
No waste. No leftovers. No “that’ll do.”
So I stepped up.
I pushed myself creatively, designed with intention, and focused on what people really wanted.
And I didn’t just sell the stock…
I sold out — and then some.
That was the moment I proved to myself:
I wasn’t just a florist.
I was a designer. A creator. A businesswoman who makes things happen.
📍Julie Nicholas Florist - Shrewsbury Shropshire Uk 🇬🇧
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It was more a realisation that I didn’t want to be a stay-at-home mum full time — not because there’s anything wrong with that, but because I needed something that was mine too. Something creative. Something I could build.
So I just started.
In my kitchen.
No fancy setup. No business plan. Just a love for flowers and the decision to give it a go.
And from there, it slowly grew.
One arrangement turned into another. One order became weddings. Weddings became a business. And over time, I taught myself everything I needed to know while raising four children and building life alongside my husband.
Now, 20-odd years later, I’m an established florist in Shrewsbury, Shropshire — still self-taught, still hands-on, still completely in love with what I do.
It didn’t happen overnight.
It happened because I started anyway.
Julie 🫶🏻
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You did the flowers for my sisters funeral they were absolutely perfect xxx
I remember you doing it at home and from then to now your talent with flowers are amazing
Your flowers are always so beautiful x
your investment is carefully split to create something beautiful, fresh, and delivered with care.
Here’s how it works:
• VAT – removed straight away (this goes to the government)
• Labour – time, skill & design expertise to create your flowers
• Sundries – wrapping, boxes, ribbons, water sources & materials
• Delivery – fuel, time & ensuring your flowers arrive perfectly
What’s left… is the actual flower spend 🌿
And that’s why florist flowers are so different from supermarket bunches.
You’re not just paying for stems.
You’re investing in:
✨ Design
✨ Quality
✨ Care
✨ Experience
We don’t just “put flowers together”…
we create something that makes someone feel something 💜
If you’ve ever wondered why floristry costs what it does — this is why.
And if you value quality, service and beautiful design…
you’re exactly the kind of client we love working with.
Save this so you understand your flower investment 🌸
or send it to someone who thinks flowers are “just flowers” 👀
🫶🏻
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I’ve always been drawn to art, colour, and creating something beautiful from nothing.
My first real taste of floristry came working in a flower shop. That’s where it clicked — the textures, the scents, the way flowers can completely change how a space feels… and how people feel in it.
I wanted to be creative, use my hands. I wanted something that was mine, something I could grow, build, and pour myself into.
Flowers gave me that.
What started as curiosity quickly became passion — designing arrangements, learning how blooms work together, and realising this wasn’t just “a job”… it was a craft I genuinely loved.
And that’s how I ended up here — still creating, still learning, still completely obsessed with what flowers can do.
📍Shrewsbury Shropshire Uk 🇬🇧
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Flexing (reflexing) rose petals doesn’t mean they’re dead — it’s a design technique.
We gently open the petals to:
✨ Make the rose look bigger
✨ Create a soft, romantic, luxury feel
✨ Give that full, “just-picked garden” look
It’s the difference between a tight bud… and a high-end floral design 💫
Fresh roses. Styled differently.
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